Arva is a certified user experience analyst, a designer, and a writer. She also has experience in photograpy and videography that can enhance your marketing strategies.
The agency was spending time and money on unique UI patterns across its applications. Gathering requirements, designing, testing, and implementing these unique interfaces was costly, inefficient, and created an incongruient experience for USPTO customers. We simplified the UI design process and freed product owners, UX specialists, and developers to concentrate on interactions. I led this project.
We developed a more transparent way to search for patent and trademark ownership, and then to filter those results. The Obama administration asked us to create an interface that could shine a brighter light on patent trolls. I studied the legacy system, I developed early heuristic prototypes, enhanced them with user feedback, and then conducted more task analysis and feedback sessions for future iterations. I was the user experience lead for this project's first and second releases.
The U.S. Patent and Trademark Office was missing a personalized interaction space for our customers. Extensive user research told us reporters want the latest news; attorneys and inventors want dockets; trademark owners want to be alerted when someone my be violating their trademarks. We continue to perform task analysis and gather feedback for enhancements during regular 6- to 8-week deployments. During various stages, I was UX lead, product owner, and marketing lead.